Data analytics plays an increasingly large role in business operations. From enterprise giants like Coca-Cola, to small and medium-sized businesses, more managers are relying on clear, concise data to make informed decisions. Inside Big Data writes, “Data analytics can help businesses analyze competitors in real time, create customized shopping experiences for customers, and cut costs effectively.”
Obviously, data analysts help businesses run more effectively. But according to Zippia, there’s a huge shortage of data analysts. While demand is growing, there aren’t enough data analysts to close the gap.
So, if you’re on the lookout for a data analyst for your business, what skills should you prioritize?
Strong Analytical Skills
Data analysts often have to work with incomplete data and imperfect data collection processes. As a result, the most successful data analysts have a strong mix of creativity and analysis. A good data analyst will be able to trace the path of data, from its collection to its display.
Data analysts should also be able to deduce what data points are important. While management may choose KPIs (key performance indicators), it’s up to data analysts to spot data points that are inaccurate or don’t make sense.
Excel Skills
Microsoft Excel isn’t the best software for data analysis. However, its enduring popularity makes it likely that your business is still using it. As a result, your data analyst should have strong Excel skills.
Some Excel skills you should look for include: Pivot Tables / Slicers, Formulas, Charts, Conditional Formatting, and Filtering.
There are other miscellaneous tech skills that help data analysts glean insights from pools of data. SQL (Structured Query Language), as well as PowerBI and PowerPivot, can augment your analyst’s abilities. You may also ask if they have experience with Microsoft Access, Microsoft’s database software.
Finally, if you’re using a WMS or ERP, you can ask if they have experience with that particular software. However, because most of these software programs are easy-to-use, your analyst will likely be able to learn your ERP/WMS quickly.
Soft Skills
While data analytics sounds like it might not require soft skills, that isn’t the case. Your data analyst bridges the gap between pools of data and managerial decisions.
Data analysts should have good communication skills to explain trends. Many data analysts report directly to senior decision makers. So, it’s important to find an analyst with good communication skills, flexibility, adaptability, and the ability to explain their insights.
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