With the rise of the internet, marketing has taken on a life of its own. What used to work — radio, television, and billboards — has changed dramatically.
If you run a small or medium-sized business, you might let marketing fall by the wayside. But even if you’re not dedicating a ton of time, money, or effort to your marketing campaign, it could still use a refresh.
Here are some of the simplest ways to update your marketing today.
1) Hit “Refresh” on your Website
If your business already has a website, give it a once-over. How does it look on your laptop? What about your cellphone? If anything looks odd, contact your website manager and have them update your website so it appears the same on every screen.
But updating your website is more than getting it to work on mobile. Now’s a good time to take a look at your webpages — do they feature pictures of staff that aren’t there anymore? Could your “founder’s bio” use an update? Making your website look fresh instills your customers with confidence.
2) Change your Business Cards
Depending on what area your business works in, business cards may play a large role — or a small one. Regardless, if you’re handing out cards, you want them to look their best. If you’ve been using the same designs for several years, why not go for a fresh one? Of course, make sure that your address and phone number are accurate — but other than that, embrace new design trends.
3) Audit your Marketing Efforts
With a recession looming, now’s the time to take stock of your marketing efforts. If you work with a marketing team, let them know that you’re interested in prioritizing marketing campaigns that have a direct impact on sales. If you have an avenue or channel that isn’t driving sales, now’s the perfect time to scale it back.
Of course, the avenues that drive sales — or don’t — depend on a lot of factors. Your business’s location and services both change what marketing efforts work best. But if you have print ads, mailers, or digital ads that aren’t performing, let them go.
4) Consider a rebrand
Have you been itching to change your brand’s logo or message? Are you convinced that your business could be doing better? It might be time to devise an entirely new logo and message.
It’s best to consult with an experienced marketing firm before taking the plunge, but the pay-off can be massive. If you feel that your business lacks brand recognition, you can work towards creating it.
You can hit “refresh” on your IT services, too! Vodigy manages IT services for small and medium-sized businesses. Contact us today!
