According to HootSuite, an ad placed on LinkedIn can reach 12% of the world’s population. 51% of college graduates use LinkedIn, too. And there are millions of businesses who connect with other businesses every single day for contracts and services.
For many small and medium-sized businesses, it makes sense to pivot your social media efforts toward the one social media that’s geared for business. People on LinkedIn are more likely to be interested in what your business can do for them.
Here’s how you can make LinkedIn work for you.
1) Claim your Business Page
Your business page allows you to create a branded profile page for your business. Afterwards, your employees can claim your business — and your business will show up on their profiles as well. Your business page is where you can share the latest about your business: developments, plans, goals, seminar appearances, and more.
The tone on LinkedIn is much more serious than other social media sites. So, your funny cat video or meme might not be met with a warm reception. Instead, you should keep your business page focused on what services you can provide and what value you add.
2) Brand your Business Page
Your business page is how other people on LinkedIn will see your business. In order to put your best digital foot forward, your business page should have a branded header and attractive logo for a profile pic. Keep communication on this page concise and to-the-point.
3) Interact with Others
LinkedIn is a social network. The more you interact with other users, the more likely your business will be seen. Leaving likes and professional, encouraging comments doesn’t only make the recipient feel good — it displays your business in other people’s feeds. Other connections will see that you went to the effort of communicating, and may be intrigued enough to click on your profile.
You should also add all of your employees. Be sure to replace LinkedIn’s standard connection greeting with something more personal. Your chances of connecting go up when you demonstrate that you’re a real person trying to forge real connections.
4) Connect with Groups
LinkedIn is a hotbed of connection for B2B transactions. Join groups that are similar to what your business does, and other groups for your local area. These “groups” are typically less formal than the branded profile page and the content you post — they’re a good place to educate yourself, exchange trade information, and find new leads.
The Bottom Line
Amid fears that social media is dying for business, many companies are pivoting to LinkedIn. Since LinkedIn is focused purely on businesses and employment, it has a much more serious tone than other social media sites. The payoffs are big, too — you can connect with other businesses that could use your services or products.
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